Marketing is an all-encompassing term that refers to many different aspects of sales and business. Numerous marketing strategies can help a company grow, increase its brand awareness and ultimately make more money. Some of the most common tactics in marketing are:

• Offline Marketing-Offline marketing involves advertising on the radio, television, magazines, or newspapers. It also includes TV, radio, and newspaper advertising. Offline marketing aims to reach prospective and existing clients in a particular region. Offline marketing is more expensive and can provide a two-way conversation with customers.
• Direct Marketing- this refers to the process of reaching out to existing customers and making sales. In most cases, direct marketing is done on a large scale through mass communication. For instance, they use a plastic postcard or on a smaller scale by calling on existing customers via phone calls or visits to their place of business by company representatives.
• Sales Promotion-