No business enjoys perfectly smooth sailing, and no business owner has ever found that the strategy they came up with when they launched their business has proved to be a perfect guide to every unforeseen even that they encounter. In short: every business has to change. Sometimes it’s to survive difficult times that forces beyond your control force on you; sometimes it’s to recover from bad advice you’ve been given; sometimes you have simply been wrong, and you need to do some work to keep your business functional, but whatever the reason, change is the only real constant in the world of business.

Not changing risks the failure of your business, as you can’t respond to a dynamic market, but changing carries risks of its own: whether it’s backroom, organisational makeover, or a rebrand focused on your customers, there is always the chance that your plans can go wrong, …