Business Account

Business Account

  • Here’s Why Your Customer Won’t Always Care If Your Product Is Better

    If you think better always prevails in a high-tech environment, then here’s a story about the unrivaled persuasive power of simplicity –

    Back when I was a young engineer in R&D, I developed a very small and cheap component for replacing a rather costly outdated one in a project I was working on.

    One day the head of a manufacturing line calls me up and schedules a meeting with me and a project manager who may need what I’ve developed for another project.

    We start the meeting and the project manager explains:

    I have a rather old product.

    Despite its antiquated, it has proven very successful with our clients, and I don’t want to change anything…

    My problem is this one component that’s obsolete in the design and I have a new batch to manufacture… it’s hard to find a trustworthy vendor with who has this component in their storage…

  • Tips On How To Save On Your Cable Bill (Without Cutting The Cord!)

    There are some bills like the rent, electricity, and gas that are normally considered as necessities. Meanwhile, there are others like internet and Cable for home or office that are considered as luxuries. These so called “luxuries” however are now a part of most people’s daily lives that the thought of going a few days without cable and internet is just impossible and unbearable. Since these add on bills are a must for many, learning how you can save on cable bills is also a must.

    There’s no need to pay large sums to watch your favorite TV shows. Here are some handy tips to keep your cable bills low without sacrificing your entertainment.

    Tip 1: Do Your Research

    Looking into different cable companies is the first thing you should do. Every company offers their own set of deals and promotions which you can compare. When you have this insight …

  • 5 Steps You Can Take Today To Improve Your Brand

    When you are setting up a business, perfecting your brand, website design and marketing material is crucial. But as you get more heavily involved in servicing your customers it is so easy to forget to review your brand message and consider how your business presents itself to new customers.

    So if you are keen to gain a little edge with your brand, take some time today to follow through with the 5 steps below:

    1. Stand Out from the Crowd

    You may be one of many businesses in your local area who is offering a similar product or service. Take 15 minutes today to examine your business model and identify what makes you different from your competitors. Does your product have any unique features? Do you take the services that your business provides to the next level?

    Once you have established how you stand out from the crowd, make your