WAYS TO ENHANCE ON BUSINESS MANAGEMENT. Having a client experience is always relevant to a business management. Its however necessary but at times but it’s also insufficient. Most of the organizations always manage the customer experience depending on how the company is doing so that they can grow the revenue. Most of the surveys are always concerned about the company than even the buyers themselves. At times, the well being of the customers’ is not looked at since most of the surveys always ends up focusing on the companies themselves. The employees should always be focused on knowing who the boss is. This is because, when he comes on board each person will want to be ahead of him considering that he has the right to assigning new appointments, promotions, and also deals with the financial outcomes of the employee. The employee should also ensure that their priority is to strive and make it easier for their customers to get and use the solutions they might be seeking. The customers world is supposed to be best rather than the time spent on checking on the competitors. The employees should always be keen on knowing the customers’ frustrations. When the employees shifts to the customer experience optimization mode, it’s also another way to installing on the focused decision making of the customers. This is another way of life to socializing with the customers. Engaging employees to resolve and prevent issues for the customers’ is another thing that they should ensure. It’s also advisable on collaborating on the cross-organizationally for the customer’s experience. The employees should take their time to listen to the customer’s experiences too. The customers experience management is slowly changing since life is slowly taking to a digital meaning. Many organizations are now investing more of their resources than before. Others identify channels of communications for their audience. The best thing which the organizations are supposed to do, is to get a specific channel which they will be communicating to their customers. The touch points of a channel communication always ranges from customer service help lines to a company website, social media channels and other stores. With the optimization of touch points, companies can work to converting existing profitable customers’ into more profitable ones. Use of market research to identify and understand the target audience can also help on improving the efficiency and the effectiveness too. The people are also supposed to concentrate on the resources of the target market list. Analysis and measurements of the effectiveness of strategies implemented can also be a way to attract customers. Customers can also be rewarded on checking their experience management goals as an identification of the most effective customer touch points.